I was the one who mentioned HerWay. In fact, men can initiate contact to any woman whose profile they can see. Think about what it would take for a site centered on the idea of taking power from men and giving it to women to make that product move.

The guy basically data-mined OKC and gamed the matching system. Then suddenly the site began working for him, since he looked like The Perfect Match to a sizable number of people.