Visiting the link, it looks like another blog. The posts appear to be sporadic and at least on the front page, related to pregnancy more than parenting.

I'm a parent. My parents are parents. Parents isn't a market segment. Announcing a baby name or picking a doula where not issues for us. Decide who the site is really for beyond "anybody who visits". Figure out a value proposition.

For a blog, the only proven one is really good content.

Good luck.