The video is good for a laugh (not the first one - couldn't get through that, but the one farther down in the page). Reminds me of this scene:

http://www.youtube.com/watch?v=IGiQOCX9UbM

Ah, Austin Powers.

This is actually a nice little kit, especially the price point. Competitors all seem to be significantly more expensive (and often more full of features):

* SparkFun RedBot Kit * Parallax Boe-Bot Robot Kit * Pololu 3pi Robot * Sparki * Arduino Robot * Lego Mindstorm