It's this startling ambition that I admire most about Google. They're trying to shake up everything from print/tv/radio advertising to mobile phones to power to ...

Someday, we might all nod sagely and say "they should never have strayed from Search and AdSense" because it is entirely possible that they'll bleed a lot of money and fail on several of these - but it is great that they are audacious enough to try.