> People don't want to rent software. Look at the (un)popularity of Adobe CC etc. to show that.

Something I stole from the Internet a while ago:

        "What is it with these customer-oriented
        companies that forget where their money
        is coming from?"

    Look up the words "Monopoly" and "Oligopoly"

    Short answer is, they don't *have* to care.
    You want them more than they need you.

To further the point, Adobe stock hit an "all time high" earlier this year, on better than expected revenue and earnings.[1]

YOU might not like Adobe CC, but they're making plenty of money renting it to you.

[1] http://247wallst.com/technology-3/2014/06/17/adobe-earnings-...