Indeed, and it can be found here: http://www.thisamericanlife.org/radio-archives/episode/520/n...
The "artisinal toast" aspect is the least interesting. It's an amazing story about a person dealing with their own mental illness, with some good startup advice mixed in at the end.
"Just get some cups. Brew some coffee. When you run out cups, close the door, and go get more cups."
On a related note, This American Life recently did an interesting item on the birth of the artisnal toast - well worth a listen.