I'm not necessarily against any particular technique. But what I am against is when a page is so over-designed that the design distracts the user from the text.
I'm here to read the information... or if you've got good graphics... to look at pictures that give me information.
Besides, this style of page is no longer "ahead of the curve". Parodies of this kind of page have already come out, so the "fashion trend" and "flair" of this style of page is going away IMO.
www.kitkat.com/android/
So if you aren't doing as well as _parody_ sites, you honestly aren't going to impress me the slightest. In essence... these sorts of overly designed super-animated pages are "soooo last year". </valley girl accent>
I'm a firm believer in making things functional and useful and then adding things on top of that to make them pretty, more readable, and if possible exciting. Thanks to you as well.