Thanks a bunch for the feedback.

We consider business professionals, freelancers and college students our target market.

However, Livyy is very much a convenience based business. Essentially, anyone could find themselves utilizing our service depending on their situation.

As for costs, inventory (MacBooks) and software would represent the bulk of our initial expenses. Followed by a POS system and furnishings for the space. Operating costs would be minimal including the lease amount of our space, insurance, any subscription-based software and marketing.

There is the possibility of offering support via an Apple expert, it isn't concrete just yet.

As opposed to making it the responsibility of the customer, we will perform a reset upon the return of each MacBook.