Of course, nothing in the article refuted the study Gladwell cited, among a group of talented musicians, those who practiced more were superior. I'm fairly sure no one took away from that the notion that people with no musical talent could become concert musicians if they practiced for 10K hours. The debate is silly, but the studies cited were interesting; would that they had been presented less sensationally.
10,000 hours does not mean you will be world class. 10,000 hours does not even mean you will be excellent.
If you are world class, you almost certainly have put in your 10,000 hours. Not the other way around.
Any one datum is questionable: How were the 728 hours tracked? Were some forms of practice excluded? Is the master designation in chess equivalent to the elite mastery the 10k rule describes? Is this measurement for an extreme talent outlier?
Neither the insufficiency argument nor the existence of outliers argument have merit against the 10k hour rule, properly understood. One number cannot possibly cover the range of fields, the range of talent, and the range of practice measurements (hour tracking, practice quality). Might this single number still be a broadly useful heuristic? I'm not sure, but this article tilts at windmills unhelpfully.
The 10k hour rule says that 10k is necessary. The article says the rule is wrong because clearly 10k is not sufficient. What a waste of time and words.