Your first paragraph is spot-on: People wanted and got control of their own computer.

However this is clearly changing now:

As data, and now functionality, keeps moving towards the cloud, quality goes up again (a polished app running on all kinds of devices), but there's little chance to tinker, to do it your own way.

Or, where would you say Stallman's 4 Freedoms (https://en.wikipedia.org/wiki/The_Free_Software_Definition) fit in these days?