I think the ad delivery method has to change. Facebook and Twitter have noticed this and are trying to overcome it through ads as feeds/posts, which makes it slightly harder for adblocking tools to distinguish between the normal/adverts. And I really mean slightly, because you can still just look for the "Sponsored" label and get rid of that html node from your feed. I can't think of a solution at the moment, but I do acknowledge the needs of companies to sell ads on their pages to keep the content free. However, once your stuff gets transferred over to the client, there's not much you can do about the way they digest your data.