It could do a lot of good for people and be a great PR move at the same time.
https://blog.cloudflare.com/shellshock-protection-enabled-fo...
EDIT after OP's edit.
Sad. This situation feels kind of a disaster-relief thing; not a good time to think about monetizing it. Still, I do understand you don't want people thinking you'll always be protecting them from everything even if they don't pay.
EDIT2 after clarification downthread, previous edit is to be disregarded.
(Note: I removed sentence about CloudFlare pricing from previous comment to avoid any confusion about monetization)
Thank you for clarification!
If this is a disaster-relief thing-y, CloudFlare should then be eligible to receive government money later. I doubt that would be even considered by any parties.
https://access.redhat.com/articles/1200223
SecRule REQUEST_HEADERS: "^\(\) {" "phase:1,deny,id:1000000,t:urlDecode,status:400,log,msg:'CVE-2014-6271 - Bash Attack'"
SecRule REQUEST_LINE "\(\) {" "phase:1,deny,id:1000001,status:400,log,msg:'CVE-2014-6271 - Bash Attack'"
SecRule ARGS_NAMES "^\(\) {" "phase:2,deny,id:1000002,t:urlDecode,t:urlDecodeUni,status:400,log,msg:'CVE-2014-6271 - Bash Attack'"
SecRule ARGS "^\(\) {" "phase:2,deny,id:1000003,t:urlDecode,t:urlDecodeUni,status:400,log,msg:'CVE-2014-6271 - Bash Attack'"
SecRule FILES_NAMES "^\(\) {" "phase:2,deny,id:1000004,t:urlDecode,t:urlDecodeUni,status:400,log,msg:'CVE-2014-6271 - Bash Attack'"