PS: In the end there is a fairly small list of things satilites can do, they can measure things, relay information, or act as a beacon. Useful, but we don't exactly need 10 independent world wide GPS platforms.
That's good and let's hope it doesn't change soon. We're already risking Kessler syndrome[0], and allowing any poor schmuck to launch throwaway satellites as a way to earn money is a huge, global tragedy of commons waiting to happen.
A point I believe Antonio Elias made a couple years ago (I quite him a lot...) was that the satellite market is currently quite inelastic. Both when Russian launchers became available to the west, and with cheap Chinese launchers hit the market, global launch rates didn't really increase. Clients just moved around, and pocketed the difference.
That's simply untrue. Access to launchers is the bottleneck to satellite development. Large institutional customers have access to space, but almost nobody else does. The commercial satellite industry has been shaped by the shortage of launchers, with satellites designed to be launched infrequently with long design lives. As a result everything is tremendously expensive.
This is changing slowly with the advent of SpaceX and the develoment of launchers by other countries. There's no reason launches can't be an order of magnitude cheaper. The fuel cost is actually a minimal part of the cost of a rocket system.
I work in the space business. Getting access to a suitable launcher for smaller lower priority projects is hard.