Of course it sucks, It's techcrunch, they can't actually write about tech. A bunch of vaguely clued in non-techies writing about tech companies for AOL don't target an audience that wants to hear about server hardware. They want to hear about how great (innovative, rule-breaking, etc...) facebook is. If server hardware is the vehicle for that story, so be it.

This article is "company finds business value in customizing critical component instead of using COTS." And that's only interesting to people who understand the components. So they represent it poorly, but only a little bit, not badly enough to merit the weight we typically associate with the word "misrepresentation".