Re:How to tell when a robot has written you a letter
by droob on Wednesday September 24, 2014 @02:31PM
(#8363216)
Except that it's rarely "what works" as much as it is "what we can convince somebody else works, so they pay us to do it." There is shockingly little measurement and followup in the marketing world, despite what the industry would like you to believe.
Re:How to tell when a robot has written you a letter
by anigbrowl on Wednesday September 24, 2014 @02:04PM
(#8363031)
Beating people to make them do what you want usually works too, but that doesn't mean it's a good thing. I'm well aware that marketing is matter of doing what works, but I don't consider it ethically neutral - there are good and bad ways to go about it.
Well, yes, but they do what works. They wouldn't do it if it didn't work. Which means they manage to connect with something deep inside our minds. So, when you make statements about what marketers do, you're really commenting on how the human mind works - a jumbled, impromptu, cobbled-up-in-a-hurry mess (that somehow still manages to put rockets on Mars, by some incomprehensible miracle).