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A comment on AmazonBasics: Bezos and Co. starts private-label consumer electronics line.

Re:AmazonBasics: Bezos and Co. starts private-label consumer... by nobody_nowhere on Monday September 21, 2009 @07:36PM (#835845)
Amazon also has also created a number of "private label" brands for furniture, tools and other items, such as Pizon, Strathwood, and Denali.

http://www.amazonstrategies.com/2009/06/holy-private-labels-...

According to that article, these 4 brands offer about 1200 items. Smart move -- like Kirkland at Costco. Keeps them highly price-competitive.

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