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Re:Heroku DX: The New Heroku Developer Experience by bryanlarsen on Tuesday September 23, 2014 @09:57AM (#8355326)
"Do they want startups migrating as soon as they start scaling?"

Actually, I do think they want most startups to migrate as they scale up. Heroku does not want to compete with AWS; their story is value-add. Their pricing will always be non-competitive for larger apps and larger apps will be migrating away anyway.

So rather than fight it, they embrace it. By making migration easy they make their service much more attractive to the little guys.

After all, everybody expects that their little app is going to grow huge one day. Heroku makes their money from the large majority that haven't gotten huge yet and probably never will.

Re:Heroku DX: The New Heroku Developer Experience by vdaniuk on Tuesday September 23, 2014 @10:03AM (#8355349)
That's an interesting thought for sure.

But consider that with an advent of golang, node.js and other faster (compared to python and ruby) languages/frameworks coupled with microservices architecture most (maybe 80%) startups will not exceed 10 or 15 free dynos. Those who need vertical scaling may pay for 2 or 3 dyno workers.

Where's the scalable business model for Heroku in this scenario? So I am not sure that Heroku wants startups to migrate.