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Re:Ask HN: Rate my Start-up mixcloud.com by boggles on Monday September 21, 2009 @11:17AM (#834744)
What a great word.

http://en.wikipedia.org/wiki/Astroturfing

"Astroturfing is a word in English describing formal political, advertising, or public relations campaigns seeking to create the impression of being spontaneous "grassroots" behavior, hence the reference to the artificial grass, AstroTurf."

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