If startups believe that Web 2.0 is all about users, then we must find a way to really engage with them. Web 2.0 users are savvy, have a strong sense of community. Then why treat them as just passive consumers. Debian (spi-inc) allows users to graduate to board members. We would like a Web 2.0 company to do the same.
I'm always slightly sceptical of companies that are 'just like X, only with an innovative ownership scheme'. What made you decide to go down that route?