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Re:iOS 8 reviewed by acheron on Wednesday September 17, 2014 @02:31PM (#8331560)
For me it's because I've come to rely on the Gmail tabs (primary/social/promotions/updates), which the built-in Mail app just ignored. I could probably duplicate the effort with folders (though I use those also, in parallel to the tabs), but I just started using the Gmail app instead which handled it all fine.
Re:iOS 8 reviewed by r00fus on Wednesday September 17, 2014 @02:47PM (#8331653)
There's that - and the fact that Gmail app can prevent the non-Primary tabs from sending notifications.

Also there's search... Mail.app does not handle search well for Gmail.