Re:A History of Misses for RadioShack
by VLM on Wednesday September 17, 2014 @08:24AM
(#8329600)
"they made two critical mistakes"
I'd say there's a third critical mistake, harvesting the customer stream and selling them an "every two years" phone which they pay for by postal mail bill and never have a reason to return to your store again and if they did you know they'd have $100/month less to spend at your store. And abandoning whatever reason the customer stream had for visiting so you will never get any new customers.
It would be like a bar forcing all its employees to do absolutely nothing other than convince thirsty patrons to quit drinking and start going to AA meetings in the church basement, and paying them a commission when the customer agrees to leave and never come back to the bar. And doing this for so long that everyone in the drinking community knows theres no reason to go to that bar anymore other than to get harassed to go to AA meetings. Hmm I wonder how long a bar managed like that would last?
I'd say there's a third critical mistake, harvesting the customer stream and selling them an "every two years" phone which they pay for by postal mail bill and never have a reason to return to your store again and if they did you know they'd have $100/month less to spend at your store. And abandoning whatever reason the customer stream had for visiting so you will never get any new customers.
It would be like a bar forcing all its employees to do absolutely nothing other than convince thirsty patrons to quit drinking and start going to AA meetings in the church basement, and paying them a commission when the customer agrees to leave and never come back to the bar. And doing this for so long that everyone in the drinking community knows theres no reason to go to that bar anymore other than to get harassed to go to AA meetings. Hmm I wonder how long a bar managed like that would last?