Really, having a free download in the iTunes page would be actually simpler for me. I've read in the news, was curious, tried over iTunes, I can't download. Surfing, seeing "it's complicated," gave up. U2 weren't interesting enough for me to actually make an effort.
I actually got up to "show all purchases" and immediately hated that I have to actually do this as the things I bought and discovered it was not what was advertised were visible again, just reminding me of something I'd rather forget. I wish there were just a simple possibility to "permanently delete the information that I've purchased particular tracks."
Then the special "U2 removal tool" weren't necessary too.
As someone who didn't mind they gave me free stuff, it was hard to find out how to actually GET it.
Very strange, start to end.