While I agree with this statement vis-a-vis the value of the raise versus actually shipping, a lot of startups, all their press releases between birth and acqui-hire are how much they raised :-(. It looks like this guy has a lot of pre-made modules and so is really just on the hook for the injection molds. It will be interesting to watch. I have no idea what that Makerbot Replicator was doing in that last shot though, seemed a bit like a non-sequitor.