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Re:Do company names actually matter? by rtkwe on Friday September 12, 2014 @09:49AM (#8307972)
There's another thing that's important about company names, and more generally any product or software name. It has to be google-able. The amount of frustration that come from trying to find a generic software name is awful. E.g. Go, finding anything about go is awful until you start using golang.
Re:Do company names actually matter? by _ak on Friday September 12, 2014 @10:08AM (#8308065)
Well, that criticism extends to all programming languages named after letters of the alphabet, metal oxides, musical notation, famous mathematicians, places, or just generic English words.
Re:Do company names actually matter? by FiatLuxDave on Friday September 12, 2014 @10:33AM (#8308193)
Agreed. What's worse is when a generic software name becomes so popular that searching for the real actual item becomes nearly impossible (the classic example of this is searching for windows, those big glass things). I truly hate when I am searching for some obscure technology item and some programmer decided to name their pet project after it because it "sounds cool". Give a name that describes it, please, and help both users and non-users alike! Your enterprise software is not actually turbomachinery!