I agree. Steve Jobs died in 2011. It's like an eon ago in this field. He would have changed his mind so often in this period, over so many things, that we would be here reading tons of bad pieces about that time Steve said so and so and "oh look how the prick's contradicting himself all over again". Get over it people, the Steve's passed, we can't have him back, unfortunately, and the worst thing Cook & co. could do is to follow the footprints of a guy who completely defied even the most common rules of big business. It worked, because he was Steve. It won't work for Tim & Phil & Jony & Craig and all. They're too smart to ignore that. The only one who really thought he could be Steve II, Scott Forstall, has been ousted. And that's fortunate, or he could have steered Apple against the cliffs in a very short time.