Not that you're saying it is, but it probably isn't ideal to use a programming language that is able to become mainstream. It seems likely that the ideal language should be (at least, at first) very difficult for an average mind to grasp. A language that inherently forces its users to be either 'naturally smart' or 'doggedly learned' will produce a better signal-noise ratio as a by-product: in open-source offerings, engineer-employees, and, at a micro level, within the engineer's code.

With that said, whenever readability is lost for the sake of ego, that is a loss. I'm not accusing the author of that though.