Programmatic ad sales is established and growing rapidly and should be of bigger concern to people than the "native advertising" diversion people are misunderstanding lately.

Programmatic ad sales relies on collecting incredible amounts of behavioral data and letting advertisers target upon numerous criteria. Trying to get someone to sign up for your credit card? Perhaps try advertising to a 20-28 year old male who's hit up both a few debt forums and a few gadget review sites lately? It's all pretty amazing from a scientific POV.