I suspect you are right.
There is a common theme amongst my friends that whilst they are not technical (I am the only programmer or person working in tech), they are all geeks for one thing or another; be it cameras, watches, coffee, cycling gear and so on.
They like to tinker and play with things, have some control over them. Adults with toys.
It's probably a selection bias, but it reaches out to so many people that ignoring it entirely is also a bias.
One could argue that what you describe is a very geeky way to approach that descision and most people won't follow the same train of thought.