In "Reinventing Comics," Scott McCloud talks about how digitized information leads to result that all our content becomes "unpackaged" from their original mediums - a comic, a piece of writing, a pop song, and a movie don't all have to be treated in fundamentally different ways anymore.

I think that in turn, this opens the door to a lot of creative possibilities for mix+match usage of media. It suggests an approach to publishing which is equally unwedded to particular mediums.