Re:Apple – Live – September 2014 Special Event
by lukifer on Tuesday September 09, 2014 @05:28PM
(#8293299)
It gives the press an unflattering story to run with besides "OMG new shiny", diluating Apple's carefully prepared marketing push. That's why it has impact beyond just Apple fans.
Everyone else is just going to see it on Engadget, Gizmodo, Fox News, or wherever.
This will not impact their bottom line one bit.