Re:Show HN: Hooli – collaborate with your team in one live d...
by minimaxir on Monday September 08, 2014 @02:59PM
(#8286532)
There's a difference between using a reference as a one-off joke (as a parody, a la Saturday Night Live) and using a reference as the core branding of your money-making business.
Who cares if their name is from a show? They'd hardly be the first business to do so, I'd wager.