Well, the pivot itself was not intended. Normally, you read data and decide to pivot in a direction you're aware of based on the data.

In this case, I had in mind building a mobile version of Beepl, NOT a trivia game. I never intended the pivot to happen and for some while I was lost as to what the hell had just happened.

I might even argue that its not a pivot in its right sense because the end products are absolutely unrelated. I mean, how is a trivia game the pivot of a CRM? :P