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A comment on Notes on XKCD's “Pixels”. Parent comment

Re:Notes on XKCD's “Pixels” by dwd on Sunday September 07, 2014 @08:21PM (#8282909)
The big problem with browser stats is that they are averaged over a day or month. Maybe not an issue with a global audience, but for a local audience you find desktop use is mostly limited to between 8-6 while people are at work. Mobile spikes during the morning and late afternoon commutes and tapers off into evening. Tablets have a smaller morning/afternoon spike and gradually pick up in the evening. This is fairly consistent over a number of .com.au sites I have analysed mobile traffic for.

So, at the time you're running your evening TV advertisement or PR spot it's 80% mobile, not the 25% the stats tell you.

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Re:Notes on XKCD's “Pixels” by dangayle on Monday September 08, 2014 @03:34AM (#8283743)
He mentioned in the article that it was live data (like Chartbeat or GA Real-Time) they were looking at, not aggregate (like regular GA).

Nevertheless, you're correct, and watching the peaks and valleys and plateaus between the different platforms is incredibly interesting to analyze.

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