Re:Lessons I learned from the failure of my first startup, D...
by vjvj on Sunday September 07, 2014 @11:42AM
(#8281453)
One of Dinnr's selling points was same day or next day delivery. I think that sort of just-in-time direct from farmer delivery model would have required longer lead times between receiving and fulfilling orders.
The thing is, they do it right. Once they get the orders, they go directly to the farms and get exactly what they need for delivery each day. That way they never have to deal with spoilage. And they can be picky about the product they buy and later deliver to their customers. And to top it all off, they offer free delivery and are still usually cheaper than shopping at the grocery store. I believe this is profitable for them because they don't have to deal with spoilage.