Ironically, exactly because of the intense scrutiny they face with every small decision they make, I have a lot more faith in Google's inability to be evil than just about any other player. I certainly can't spend the time to verify that all the other players I might give my data to are honest and well intentioned will always stay that way. But at least with Google I have pretty good faith that others are going to do that for me.

Sometimes I wonder if the critics of Google's privacy realise they may be having the opposite effect they intend in this way ...