AAPL stock is up today, despite iCloud being implicated. I'm not sure what exactly that means, but my personal guess would be that cognitive dissonance and a general "slut shame"-y attitude means people blame these celebrities for taking the photos / getting "hacked" and not Apple.

Not saying that's right, I definitely think that's the wrong take-away from all this, but I suspect that's what's happening, at least in these early days...