Even though this true with regards to Apple products in the EU, be aware that in Germany you also pay a copyright levy on computers:
http://www.lexology.com/library/detail.aspx?g=5a3c6bfb-8d58-...
The price is the same in the French store, it is even more expensive (2525€) in the Belgian, Dutch, Italian or Spanish stores.
Never seen less, always seen more. Significantly more. Take the top-of-the-line MBP without options, 2500€ is $3286, the german VAT is 19%. So a VAT-including US price would be $2975. There's a 10% ($311) surcharge for living in Germany.