I'll grant you that. "The state of mind and emotional investment" is indeed similar, and it is a rationality risk, because people may (and do) transplant religious memes to reasoning about this. Same with the Singularity, or even if you dive a bit into game theory and economics you might realize that the possible solutions to coordination problems start to look eerily similar to what Jehovah's Witnesses teach about how God wants humanity to work (honestly, I've been loosing some sleep over this myself). It's a danger, but it doesn't make cryonics religion.