Last time I flew with EasyJet I didn't get any strong upset. They do try to sell you insurance but the default is "no" and they also sell food/drinks onboard. No real hidden fees or additional charges aside from that. You do need to understand the baggage policy however.

> trying to upsell random crap in a similar way to RyanAir

"Trying to upsell" and "trying to hide the opt-out of an upsale" are not the same thing. I see no problem with a company trying to upsell you, and lumping that in with what RyanAir is doing is wrong.

> I meant why there are no companies with marketing messages that would amount to "we're not going to fuck you over like the Other Company We Can't Name".

Probably because they can't name them in the ads, which would make the message rather confusing :-)

Well, if the other company is doing something bad, it wouldn't be difficult. Actually, to provide some sort of an answer to my original question, we had sort-of this style of marketing with domain registrar, i.e. "hey, we don't try to upsell you crap, don't support SOPA and definitely don't shoot elephants for fun!".

Easyjet have an upsell but at least the price you see on the homepage is the price you pay at the end, unless you go for the upsell. It's predictable.

I can only think of DuckDuckGo ("we won't track you").