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Re:How the Napa Earthquake Affected Bay Area Sleepers by Retric on Monday August 25, 2014 @01:18PM (#8222725)
There is no such thing as completely anonymized data. And in this case there releasing information without the consent of their users. Sure, you might think that it's reasonable in this case but the important thing is users are not making that decision.

So, as long as companies feel they can do anything they feel like with the data your only option is to completely opt out. Which means companies have no reason not to release your data as everyone assumes they will anyway.

Re:How the Napa Earthquake Affected Bay Area Sleepers by mgob on Monday August 25, 2014 @02:24PM (#8223188)
This isn't a question I have an answer to, but isn't it likely that users relinquish their right to data privacy when they sign a privacy policy and/or terms of use?
Re:How the Napa Earthquake Affected Bay Area Sleepers by tel on Monday August 25, 2014 @02:37PM (#8223272)
But they're probably not tremendously informed about this.

In clinical research it's considered unethical to take uninformed consent and a great deal of effort goes into educating participants on the risks and benefits of their contribution.

Such stuff is fantasy for modern EULAs though, which makes it sketchy when these entities do (public) research.