Re:Ask HN: How to monetize my startup
by walterbell on Wednesday August 20, 2014 @10:54PM
(#8205744)
You used the word "annoying" twice. Pricing can be used to segment markets into annoying and less-annoying, for local definitions of annoying :)
In consulting, the goal is always to customize first-principles creative material for the unique needs of each client. Reusable written content is better than verbal content, unless you can remix audio/video snippets for customers. Over time, a growing library of content is a competitive advantage. A subset can be free = marketing.
Based on customer questions, you could ask them to watch a 1 hour training webinar, hand-curated from your library of N webinars, then send written questions, then escalate to live conference. Each tier is more expensive than the previous one.
In consulting, the goal is always to customize first-principles creative material for the unique needs of each client. Reusable written content is better than verbal content, unless you can remix audio/video snippets for customers. Over time, a growing library of content is a competitive advantage. A subset can be free = marketing.
Based on customer questions, you could ask them to watch a 1 hour training webinar, hand-curated from your library of N webinars, then send written questions, then escalate to live conference. Each tier is more expensive than the previous one.