Re:Ask HN: Your prices are too high
by iamwithnail on Wednesday August 20, 2014 @06:01AM
(#8201722)
We have that problem. We just straight out list why we're better for the money, using the table just above the pricing: http://granttree.co.uk/#pricing
There's a differentiation to be made between PRICE and VALUE.
"It saves money which is a hard thing to sell."
Really? Being brutal, it might be sales technique. If someone can come to me, show me they understand the business and show me that they can save us money, they're pushing on an open door. We had a local authority tax specialist contact us for that, saying "We'll save you this much every month, or you don't pay." Sold - maybe back it up with a guarantee? If we don't save you money, we'll refund it after 3/6/9 months or whatever.
There's a differentiation to be made between PRICE and VALUE.
"It saves money which is a hard thing to sell." Really? Being brutal, it might be sales technique. If someone can come to me, show me they understand the business and show me that they can save us money, they're pushing on an open door. We had a local authority tax specialist contact us for that, saying "We'll save you this much every month, or you don't pay." Sold - maybe back it up with a guarantee? If we don't save you money, we'll refund it after 3/6/9 months or whatever.