Sure. I'd actually start by saying the information isn't the pain point - the time saved is. A lot of the information is out there - TripAdvisor, Yelp, and local guide sites offer that. The annoying part is trying to sort through and find what you personally want to do while on a trip. That's where you find the average American spending 5 hours to plan a trip.

Instead of doing that, you can find a local that has your interests, tell them you'll be in town with a friend and need a couple good bars to go to, and you're done in 5 minutes. A few hours to a couple days later, that information is in your hand, and all you needed to do was spend $5.

And that's why our site will work. We're not only proposing that you'll get great suggestions from our locals, we're also solving the endless browsing and searching that travelers currently have to do before getting to a new place.

many people actually do like trip planning though. for them, the 5 hours is fun. I personally hate trip planning, but i'm not the normal user.