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Re:Ask HN: Customers say “great idea and product” but they d... by seekingcharlie on Tuesday August 19, 2014 @05:20PM (#8199898)
I'd have a look at what competitor's are already doing in the space:

https://www.goodeggs.com/

Re:Ask HN: Customers say “great idea and product” but they d... by buyfromfarm on Tuesday August 19, 2014 @10:02PM (#8200800)
this is a blank page. nothing is there. tested with chrome and safari.
Re:Ask HN: Customers say “great idea and product” but they d... by seekingcharlie on Wednesday August 20, 2014 @12:54AM (#8201134)
Look again, closer.

It's a simple page that asks users to take a core action - choose the market in their area. You can then view all items that you can have ordered to you from farmers/producers.

They have been gaining a lot of traction which is why I told you to look at them.