It may break US exporting laws and embargos, or international laws too. It's almost certain the founders and everyone near them is going to end up arrested and probably imprisoned like any other smuggling organization.
These guys used ziplines instead of mules to move untaxed iPhones and iPads into Hong Kong, till the police shut them down.
http://www.intomobile.com/2011/08/09/chinese-ninjas-use-cros...
Here's some more people specifically dodging import taxes and then being arrested:
http://www.cnet.com/news/chinese-children-used-to-smuggle-ip...!
http://www.intomobile.com/2013/08/14/man-caught-smuggling-ip...
http://www.phonearena.com/news/Bad-ideas-lady-caught-smuggli...
This stuff is really black and white illegal.
And for your last point, no, it's not entirely legal without paying a tax in all countries. Please research your own country's custom laws before making a statement like that.