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Re:Ask HN: Customers say “great idea and product” but they d... by Happy2Help on Tuesday August 19, 2014 @11:56AM (#8198011)
This might be useful for you. The founder talks about the exact same problem - prospects say they like the idea but no conversions.

https://medium.com/@michalbohanes/seven-lessons-i-learned-fr...

Re:Ask HN: Customers say “great idea and product” but they d... by buyfromfarm on Tuesday August 19, 2014 @12:17PM (#8198134)
Thank you for sharing this. Even though my mind is telling me that my case is way different. I read through and will think hard. A followup question: what should I do? I am not gonna close my door without trying harder.