To start with, anything covered by the https://en.wikipedia.org/wiki/Principal%E2%80%93agent_proble... .

Technophiles have a tendency to fall in love with ideas that no one else cares about and assert that people that dont see what they see are fools. But capitalism enforces a degree of honesty. If you can put a cash value on the productivity gain some idea will provide, and it's a significant sum, then it's not much of a stretch to predict that it will prevail eventually. If the idea has no significant cash value, then it's only a mediocre idea. Sometimes we tech people have to be humble and accept that something we love is mediocre (especially when we try to start a company based on the idea and no one buys it).