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Re:Show HN: Put “GIF” in front of any YouTube URL and hit enter by nmjohn on Saturday August 16, 2014 @07:12PM (#8187925)
It depends, who is your actual target audience? If it's a general anyone and everyone, gif is the way to go. If it's a more technical audience, who probably know what webm already is, then webm may make more sense

And from a more marketing side of things

If you went gif first and five months down the line announcing support for webm makes you look innovative and will probably get you posted to a handful of subreddits and the front page of hn.

If you went webm first and five months down the line announce gif support, you probably won't be able to achieve the same results.

Re:Show HN: Put “GIF” in front of any YouTube URL and hit enter by RoryGlyphic on Saturday August 16, 2014 @08:23PM (#8188118)
Definitely. At first we wanted to target general audience and then transition into more technical.

It's a little conflicting because I love HN and reddit, so my* general preferences differ from what I think is actually the best transition :3