I think that's great. I sometimes read crap though. I get sucked in by those OMG THE WORLD IS ENDING AND YOU NEED TO READ THIS TO LIVE type headlines... even though I know better I still click on it.
You're a more disciplined man than I, and it's good to know some people are making the effort to keep them honest.
Pissing off a a few people while reaching a lot is a better then reaching few and pissing off none.
You rarely get a downvote as a consumer, just like on HN. Going in to the comments to register your dislike is not the same as a down vote.
I in fact have not read the article (I refuse to waste my time/give TC a page view) because they represent crap and I want crap to wither and die.
Principals, some people try to live by them.