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Re:Ask HN: As a Front-End Dev., what should I show on my por... by lifeisstillgood on Thursday August 14, 2014 @05:41PM (#8179999)
Try this:

A dual column layout : on the left a screenshot of each of your best work and on the right a written explanation of why what you did benefitted the client. Turn each one into a three or four paragraph case study of why hiring you helps the project manager, Dev Lead or business owner.

A write up should cover the business need (40% of people who started filling in the quotation form did not complete. I rewrote it in AngularJS reducing the number of screens, improving response time and auto-filling some sections, and the completion rate rose to 78%. This gave an increase in leads of 30 per month)

Or

After their original contractor failed to complete, XXX hired me with two weeks to delivery to finish the site in time for the restaurant opening. After a full and frank day of discussion and designs we had agreed a reduced feature set which I delivered in time.

If at any point you can work in something like "this site is written in AngularJS which enables professional looking functional work like this to be created in less than 15 minutes - see this wistia video for a screencast where I show you" you get extra points.

Basically sell the benefit to the other person, not show how much you know about JavaScript. The person wining the cheques does not even know what a curly brace is for and so assumes you are an expert already.

Ps - put a big professional photo of yourself I the site, smiling. That seems to be a thing now on freelancer sites

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